Friday, March 08, 2024

Hiphop Holiday turns 30




The first ever local hiphop single to hit number one on the charts was this week in 1994 - 3 The Hard Way feat Bobbylon, with Hiphop Holiday, released by local label Deepgrooves. Still catchy as hell. 

It reached number one on March 6 1994, two weeks after it entered the NZ single chart. It stayed there for three weeks.

3 The Hard Way knocked another local group off the top spot - The Muttonbirds with The Heater. When 3 The Hard Way returned almost a decade later in 2003 with their second album, their single 'It's On' hit number one, once again knocking a local off the top spot - Scribe. 

Their album Old Skool Prankstas got a digital reissue in 2012 and I was lucky enough to write the liner notes for that. Read more about 3 The Hard Way at Audioculture

Here's the story of the song, via RNZ.

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