Friday, June 21, 2013

Ten cents

From Digital Music News: "China has 1.4 billion people. And less than $100 million in annual music revenues...

Let this be a stunning statistical warning for all ye who dare enter the Chinese music market. Because even if you manage to crack into China politically, you'll have an incredibly difficult time selling stuff once you're in.    

Here's a topline look at just how few Chinese people are actually buying music. In fact, the per-capita spend on music is a paltry 10 cents, according to a breakdown by global industry group IFPI. Compare that to per-capita spends of $14.30 in the US, and $34.70 in Japan (which could soon be the largest music market in the world).

Welcome to the land of near-zero intellectual property protection. While IP at least remains a testy battleground in the US, most stuff is cracked, cloned, or otherwise compromised in China. Indeed, it's surprising that 10 cents of anything music-related is being sold..." Read more here.

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