Wednesday, March 21, 2012

Mixtapes r us

From the weekend's Sunday Star Times, article on how the web's changing entertainment...
Living the iLife, by Elle Hunt.

excerpt: "... The brainchild of broadcaster James Coleman, lets you discover and share music. It's an extension of that same sense of High Fidelity-type community, but its reach is hugely greater. The premise behind Mixtape ("Browse. Create. You") is nothing new.

Sites such as iTunes' Ping, Rara, Spotify and Audioboo perform much the same function, effectively letting you turn your mobile devices into personal radios, either free and perhaps with advertising, or paid for by subscriptions. 

The difference is that Mixtape was made here, and it attracted public funding. Coleman's proposal received support from NZ On Air to the tune of more than $330,000. And it means TV3 personality Jaquie Brown can load a 12-song "dance mix to play when you are naked and alone, thinking about being a pop star" for all to enjoy.

"It's about extending our services," says NZOA chief executive Jane Wrightson, a self- confessed "non-digital native" who nonetheless raves about how the Apple iPad has revolutionised NZ On Air board meetings. "We were looking for original ideas for new content or services that had potential to find a decent audience."

Read the full article: Living the iLife

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