Wednesday, July 13, 2011

Imperica - The legacy of Len Lye

The relationship between art and advertising has forever been one of fascination. The manifestation of this relationship has been both plentiful and diverse. The Campbell's Soup can; television advertising from famous directors; and Beck's Futures are just three of a seemingly infinite number of ways that the relationship – and, sometimes, the tension – has been expressed to mass audiences.

Such a relationship clearly stretches across many decades, certainly as far as contemporary media is concerned. A pioneer of ways to bring art and advertising together is Len Lye, a New Zealand-born artist that lived for much of his life in the UK, where many of his more well-known works were commissioned and exhibited....

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