Late today the guilty party appeared on my blog and posted the following comment...
"Hey all, Stinky Jim's Head Brewer here. Just to set the record straight, we've never brewed a batch of beer in our life. In fact I'm more of a whiskey chap in all honesty. Craft beer is going through a resurgence at the moment, and as a result, became the object of this whole thing.
"We never set out to offend or make money from something that wasn't ours. In fact, the name was chosen due to the fact that we thought it would be laughable to actually commercialise a beer with that name. The actual DJ Stinky Jim didn't even factor in the thinking until someone brought it up on Twitter (an unfortunate association, I will concede).
"This whole debacle began as an advertising interns experiment, nothing more, and a great deal has been taken from it by us, and I'm sure by anyone with an interest in social media."
I have no way of knowing if this is genuine or not. It's anonymous too. While I'm glad whoever did this owned up, the fact that they thought it "would be laughable to actually commercialise a beer with that name" shows they didn't bother to check the name on Google first. "The actual DJ Stinky Jim didn't even factor in the thinking until someone brought it up on Twitter (an unfortunate association, I will concede)" - again, two seconds on Google would have saved them from creating this mess.
So, they concede it was an unfortunate association. Now apologise to Stinky Jim. That's the decent thing to do.
It's worth having a read of some of the other comments on the original post, very amusing.
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