Donuts
For a New Zealand company doing incredible things on the world stage, Serato slide pretty much under the radar in terms of local acclaim. I suspect that's just how they like it.
I recall hearing DJ Sirvere claim on a TV show once that Serato was the greatest invention ever to come out of NZ, and I think he's right on the money.
Not only are they collaborating with some of the world's greatest DJs, they also have great hookups with some of the most prestigious record labels too, resulting in gems like this one. A Serato/Stonesthrow collab with previously unreleased goodness from the late J-Dilla. Exquisite packaging, two vinyls, and slipmats for your turntables shaped like donuts - who doesn't love donuts?
And you can preview one of the tunes here - JDilla covering Safety Dance. Seriously. Go grab it.
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