Tuesday, October 07, 2008

Soul Train
From the Chicago Reader, on the hometown phenomenon.

"...In 1967, Don Cornelius was already over 30. Born in Chicago in 1936 and raised in Bronzeville, he attended DuSable High School, whose rich arts programs also produced Nat “King” Cole, Von Freeman, and Redd Foxx, among others. An aspiring cartoonist, he joined the marines after high school and spent his 20s trying his hand at numerous jobs, including insurance salesman and cop. With encouragement from customers—and ... WVON news director Roy Wood, who remarked on Cornelius’s rich baritone when Cornelius pulled him over for a traffic violation—he took a broad­casting course and had soon become an auxiliary member of the legendary Good Guys, the influential black deejays who made Leonard Chess’s WVON (the Voice of the Negro) so popular in the 60s. He read the news, pinch-hit for sick deejays, and began reporting on sports for WCIU’s A Black’s View of the News.

In 1969, with only three years of broad­casting under his belt, Cornelius decided he was ready to launch his own TV show, based on a series of high school record hops he had hosted. Because he’d brought a “caravan” of stars from school to school, he had called this traveling event the Soul Train. He lined up Sears as a sponsor and used his WVON connections to book local R & B stars, including Jerry Butler, the Chi-Lites, and the Emotions, for the premiere episode. When Soul Train became a local hit, Cornelius took it to Los Angeles, where in 1971 he launched the syndicated national version, fully owned by his production company.

More here.

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