Dub dot dash

Pay what you want
Radiohead are guaranteed to be one of the end-of-year talking points in music round-ups, over their latest album In Rainbows and its distribution method. A lot has already been written on the subject, but no-one has covered exactly how they came upon this idea. Thanks to the excellent work of Jon Pareles of the New York Times ("Pay what you want for this article") , now we know.

"Radiohead is not the first act to try what one of its managers, Chris Hufford, calls “virtual busking.” But it’s the first one that can easily fill arenas whenever it tours. “It feels good,” said Thom Yorke ... “It was a way of letting everybody judge for themselves.”

Radiohead’s pay-what-you-choose gambit didn’t just set off economic debates. It should also establish 2007 as two kinds of tipping point for recorded music. One is as the year of the superstar free agent. After fulfilling its contract in 2003 with its last album for EMI, “Hail to the Thief,” Radiohead turned down multimillion-dollar offers for a new major-label deal, preferring to stay independent...

...Mr. Hufford said that he and Bryce Edge, Radiohead’s other manager, had come up with the pay-what-you-want plan during a stoned philosophical conversation about the value of music. They had initially proposed releasing only the download and the deluxe box, but the band overruled them, noting that many of its fans are neither downloaders nor elite collectors. On Jan. 1 — a day when few albums are usually released — the single-disc “In Rainbows” is due as a retail CD and vinyl LP, in joint ventures with the independent labels TBD (part of ATO Records, partly owned by Dave Matthews) in the United States and XL in most other countries."


Yep, another great idea hatched over a shared joint. That's how Microsoft started, right? Or was that Apple?