Tuesday, June 12, 2007

Mashups get dusted.

Idolator reports that "The mash-up--a modern genre of popular music in which two seemingly at-odd songs are blended together--died yesterday. It was five years old.

The style of music came to prominence in 2001, with the release of Freelance Hellraiser's "A Stroke Of Genius," which combined songs by the Strokes and Christina Aguilera. As recently as last fall, it was still being celebrated on content-desperate weblogs, or "blogs."

However, in the last few months, friends and family claim the genre had grown sick from uninspiration. "It basically become a way for white-boy bloggers who never cared about dance music to suddenly write about rap and hip-hop," says San Diego DJ Kahootz. "They'd pretty much ignore Clipse or Nas until someone mashed them with a Rilo Kiley song, and then you'd wind up with some terrible track called 'Mo' Adventurous.'"

Around the world this morning, prominent bloggers mourned the loss, claiming that the mash-up was still vital. "Man, this sucks," says Dale Wilkinson, who runs cutyourheir.blogspot.com. "I just had a friend ProTool a version of [Jay-Z's] 'Big Pimpin'' with [Fleetwood Mac's] 'Big Love.' Now I have to find something else to post about. Do you know if there are any tickets onsale for anything anywhere?"

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