Boybrand
I saw the funniest thing on the tv news on Tuesday night - an item on a new local boy band (called Boyband - now there's some honest branding) put together by radio station The Edge, who were celebrating their debut single going to number one (live on-air, of course). Warner Music's Chris Guzwell was interviewed, and commented that this success would send a message to local musicians to not take themselves so seriously.
He's also quoted in this morning's print edition of the NZ Herald (the version online doesn't include his quotes) as saying "It's absolutely incredible, a testament to the power of radio..."
The Edge program director Leon Wratt said the competition was a bit of a joke, aimed at NZ Idol. "We felt that Idol was really just getting far too bloody serious on themselves. To get to number one on the charts really isn't that huge an achievement. We bet we could bring five guys together and do the same sort of thing."
As Wratt notes, getting to number one in the singles chart isn't a huge achievement - the CD single is nearly extinct, so 75% of the chart ratings are based on radio play, so it stands to reason that a band started by a major radio station will have no trouble hitting number one. As for Guzwell's assertion that it sends a message to local musos not to take themselves so seriously - the only message it sends is don't take the singles chart seriously.
Sure, Dawn Raid has a heap of gold and platinum singles to their name, but they aint getting paid diddly off of the sales of a cd single.
Boyband are reported to be performing at the NZ Music Awards on October 18 - on the red carpet, outside the venue. So, they'll be the ones with the hat on the ground, busking, then? He he.
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