Thursday, September 11, 2003

Kiwi musicians get rich! Part 2
Murray Cammick has written more on the current foreign adventures of some New Zeland bands (see Wednesday Sept 3's post for more on that). Making It in the USA. He's got some more sales numbers, this time for NZ albums in the UK...
"The darlings of the NME the Datsuns lead the NZ garage rock field in the UK with their self-titled album at 74,729 sales. This is a Silver Album in the UK. The D4 follow with their album 6twenty selling 13,436 units so far... Sony NZ have achieved UK releases for their two biggest current local signings with Bic Runga Drive scoring 6,222 sales while Che Fu hardly makes a dent in the UK with Navigator at 155 sales."
Several comments appeared at nzmusic.com after the first part of the story was published there, with some responses being pretty dubious. Take this one.... "There's no mention of Steriogram anywhere. I heard that they're bigger than the Datsuns and the D4 in the States. They're actually Capitol Record USA's highest selling overseas act currently." As Murray points out,how can they be Capitol's highest selling overseas act when they haven't released their album yet?
One of the more interesting resonses posted was from US Producer Joe Berman, who is involved with signing Steriogram in the US. He says that "Unlike other territories (UK, NZ, etc.), the USA music industry is very "radio driven." Unfortunately The D4 and The Datsuns radio campaigns were pretty lackluster, and there was no "set up". With little or no radio activity, it's extremely difficult for US labels to get "excited" and prioritize a new artist. The USA video channels (MTV and VH1) also play key roles in breaking new artists, but with weak radio reaction, it's very hard to get added at these channels. Another problem that I have seen with Intenational artists on USA labels is that USA (artist) management is imperative. A band signed to a major USA label needs to have someone who can communicate with, and bulldog various label department heads, and make sure nothing "falls through the cracks."
Murray also caught up with Tom Larkin from Pacifier who told him that the video for their song Bulletproof off the Pacifier album cost $US 350,000 - more than it cost to record the album. This is the 'lets throw lots of money at this record and that will make it sell heaps' theory. Go figure.

My watch is running perfectly. I managed to figure out how to set the date - you wind it forwards to 6 o'clock, then forwards again to 12.30, then back to 6 o'clock. Keep doing this til you have moved the date to the correct setting. Each time you do the above procedure, it moves one day forward. Its a slow process and my finger and thumb were a bit sore after....

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