He has decided that the MSM engaging with its audience is not such a great idea. Someone suggested to me maybe it was his first day on the internet... Here's his comments, in full...
Wiser heads have warned to never get involved in debates in Blogland.
But a Herald item about taxpayer funding for Ladyhawke prompted such howls of indignation on the musos' website dubdotdash, I felt obliged to take part and the experience confirmed my impressions about blog debates.
What I found was that many of these blogs - though not all - seem to operate as opinion regulators with like-minded contributors supporting one another and defining the debate.
Differing opinions can be dismissed as trolls and there is a concerted effort to bring people into line. Inevitably the Ladyhawke debate was peppered with personal invective and swearing. The lesson was clear - you're in Blogland now.
It shows why the so-called MSM (mainstream media) so seldom ventures in - maybe it is better that way."
The lines between MS and Blogland are crossing over increasingly as new media evolves and the way people get their news changes - your own paper regularly uses them and their content as news sources, and also as writers (Bernard Hickey, David Farrar).
Your oversimplification of our discussion in the comments on that post overlooks who was making those comments - journalists, music industry veterans, and people who have some experience of the music industry. Some agreed with you, some didn't. That's the nature of internet debate.
Here's a wee cartoon for you. Enjoy.