I read about this new Marmite ad doing the rounds on UK TV yesterday on Life of Reilly. Now the ad in question has been banned.
"LONDON (Reuters) - A Marmite commercial that parodied 1950's science fiction film "The Blob" has been banned from all children's' programs in Britain after leaving kids too scared to watch television, the advertising watchdog said. Two Marmite adverts featured a giant brown blob rolling along a crowded street, terrifying some people who tried to flee while others ran toward it with delight. The ad ended with Marmite's slogan: "You either love it or hate it."
Six people complained to the Advertising Standards Authority (ASA) that their toddlers had been terrified by the adverts, with four refusing to watch television after seeing them and two suffering nightmares."
Reilly sez: "I saw this "Blob" ad for marmite last night. You see the little fella [in the photo above] on the right. If you are a Kiwi, you would have grown up with this him. He's the 4 Square man. He's been ripped off on t-shirts, and in some fine art paintings to good effect. It seems he's been ripped off again.
Now DDB London have put their hand up for this ad, and I'm wondering if it's just been overdubbed from a Southern Hemisphere ad? If you look at the ad, the prices are in dollars, and the whole street looks very Kiwi [a bit of digging uncovered that the ad was shot in Thames, NZ]. Have a look here and tell me what you think. (If you are from New Zealand, or it won't make any sense what so ever.)"