Friday, December 28, 2012
Don't be late: 98
From Ermehn's debut album Samoans Pt II, the single Don't Be Late. Watch out for the blue neon backdrop behind Ermehn (at 2.28), that's the Palace Hotel on Victoria st, demolished in 2010 after the developers weakened the foundations while renovating the 124 year old building.
From the deepgrooves.co.nz website: "" We had known Ermehn since the early nineteen nineties, even prior to the original OMC days. Like a lot of artists from South Auckland in the ninties [sic, it was not about whether they had talent but really it was more of a question of whether they had the confidence and determination.
"With Ermehn however, it was different, we had tried for a couple of years to get Ermehn to do an album, however his "lifestyle" and "other factors" always seemed to get in the way. Credit here really has to go to Mr. Philip Fuemana for carrying the load, perservering [sic] and continuing to re-join the dots. By the time we actually got to the point of recording Ermehn's album, Mr. Fuemana had left Deepgrooves and was busy recording MOIZNA and LOST TRIBE in Kaiun Digital for his Urban Pasifika Records Label. Enter again, Mr. Andrew Morton, now reggae, hip hop producer extraordinaire.
"Coincidentally, around this time video production values jumped exponentially when we secured access to an Aaton XTR Prod equiped [sic] with a Canon 18-64mm (Without the right glass it is nothing) S16mm Zoom and struck a post production deal with the Film Unit (We believe it is now owned by Mr. Peter Jackson of "Brain Dead" Fame) in Wellington.
"We shot this clip in the Auckland Art Gallery. Credit goes to Rosanna Raymond for the styling and extras and Marc Swadel for the tireless camera operating (Dusk to dawn - Marc - "Is this the norm?" ... Us - "What do you mean?")." Deepgrooves now has a youtube channel too.