"...In an industry struggling to stay afloat, Numero is an anomaly: It’s a growing and profitable record company. Dedicated to unearthing lost musical treasures—primarily in the realms of soul, funk, and gospel—the eight-year-old label has amassed legions of devoted fans, including rocker Robert Plant, author Michael Chabon, and actress Zooey Deschanel. Numero, which grossed more than $1 million in 2011, has a grand ambition that belies its modest size: to be the world’s greatest reissue label.
It’s fitting that a record label that relies on serendipitous discoveries was founded by chance. Ken Shipley, 34, a former talent rep for Salem (Mass.)-based reissue label Rykodisc, met Rob Sevier, 33, whose résumé includes a stint at Merge Records, at a Sharon Jones & the Dap-Kings concert in 2002.
Around the same time, longtime advertising executive Tom Lunt, 60, who had previously logged time at record chain Sound Distributors, bumped into Shipley at a record store. Then they crossed shopping carts in a grocery store. Following those random encounters, the three discussed the idea that became Numero. In an effort to retain complete control, the co-founders decided not to solicit outside investors, instead relying on $23,000 of Lunt’s personal savings to get things going...." Read more