I Am Joe's Consumer Intstinct.
So we watched the Simpsons the other night (7pm TV3 weeknights - old repeats are better than Shortland St, it's gone right off the boil since they brought Dominic back) and then we go to the supermarket and discover Bart Bars. Health bars with Bart Simpson on the front, with a blank expression on his face, saying "Feast your eyes, man". Bart Simpson linked with healthy snacks? Bogus, dude.