Digital vs physical

Via Stoppress, looking into the PwC report on media across the spectrum... Interesting to see that in less than 5 years time, digital downloads will pretty much be toast...

• New Zealand's music market was worth $205 million in 2015, down from $225.9 million in 2011. Total music revenue is forecast to reach $223 million in 2020, rising at a 1.7 percent CAGR.
• In the space of five years, during which time Spotify, Apple Music, Tidal and many others have opened in New Zealand, digital music streaming revenue has grown from less than $1.5 million in 2011 to $34 million in 2015 and the figure should grow to $89 million in 2020.
• The business for digital downloads, however, is declining and by 2020 digital music downloading revenue will account for only 11 percent of total digital recorded music revenue.
• Physical recorded music revenue accounted for $66 million in 2011, a figure that fell to $28 million in 2015 and should recede further to just $10.6 million in 2020.
• Total recorded music revenue was measured at $91 million in 2015. By 2020 that sum is predicted to grow to $111 million, which is $15 million greater than the total from ten years earlier.

Data dump: a snapshot of PwC’s entertainment and media outlook insights report