Tuesday, October 09, 2012

YGB vs YBB

Young Gifted and Broke (YGB) are a collective of local music types, including Homebrew, @peace, Christoph El Truento, Scratch22 and others, that started up a few years back.

Young Bright and Broke (YBB) is an advertising industry initiative launched on Sept 25 by CAANZ, and sponsored by APN (NZ Herald, Listener). "CAANZ's Young, Bright & Broke is here to engage, inspire and challenge the bright young talent - the future of the communications industry."

"..All the young, bright & broke’uns left the launch charged with four goals to pursue in their careers: responsibility, learning, recognition and joy. They were told the value of nurturing creativity, that even the freshest new-comer has a right to be inspired at work..." From Stoppress

Fans of  YGB have been quite vocal on YBB's Facebook page about the similarities in name. YBB have posted this in response...

" It's been a unique few days with lots of discoveries (as is usual in our jobs). A number of people have been unsettled by our name and for this we are truly sorry. Young Gifted and Broke, we love what you stand for - honest mistake." (from Oct 4). No indication they will be changing the name tho.

2 comments:

Robyn Gallagher said...

Do you think Aretha Franklin is as mad at Young Gifted and Broke as they are at Young Bright and Broke?

And is the "broke" part of Young Bright and Broke ironic? They all seem to have jobs, so perhaps they have exceptionally poor financial literacy. Perhaps CAANZ can run a workshop to help with that.

valens said...

Didn't Nina Simone sing YGB first?