Wednesday, January 13, 2010

Doing the numbers
The music industry says it is going through tough times. How tough?

From Simon Grigg's blog...

The primary reason revenues are down is because the primary target for recorded music are people under 25. And they no longer buy albums. Mostly they don’t even know what they are. They buy MP3s..the new singles.

They don’t want albums. They want tracks. And the evidence to support this is voluminous. Last year in the United States there were 1.16 billion (yep, billion) digital tracks sold. That is the equivalent of 1.16 billion singles purchased, because that’s what the MP3 is..a single..a 45, in the old language.

Add to that just under 400 million albums (of which some 3.2 million were actually 14 album box sets by The Beatles, so add another 40m or so to that figure!) and you have a very, very large number of units purchased by customers in 2009…far higher, in fact, than at any time since Soundscan began recording accurate figures in 1991.

Throw into that mix two other factors, firstly that the digital figure removes the cost of manufacturing, distribution and warehousing, and secondly the huge drop in recording costs over the past decade as digital became the norm, and a rather different picture emerges...

Oh, and one more figure to toss into the mix: the decade long rise in performance income received by performing rights organisations as many different income streams, driven by technology, plus the massive advances in collection techniques and the sad story that both the media and the lawmakers happily trumpet without question, looks increasingly shaky."

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