If you've ever read my profile blurb, you'll see one of my passions is magazines. Sure, I have a record collection (don't you?), but I also have a magazine collection. So, stories like this one fascinate the heck outta me.
Saw this via Twitter from author Jeff Chang (@zentronix for a twitterheads)...
The Death of Vibe And The Future Of Magazines: A Roundtable with Alan Light and Raymond Roker Link.
Raymond Leon Roker : The ways us smaller print brands have a chance is to become boutique agencies. Filter, Cornerstone/Fader, BPM, et al, everybody is in the agency game. The magazines become the branded company pitch. A measure of credibility and clout.
But as print continues to melt away, in the eyes of clients and under the weight of constantly increasing production costs, some of these brands may drop their mags too.
The assumption is that magazine brands, if they walk away from print, can’t survive. That hasn’t been proven one way or another yet. But IMO, the only way they will is by becoming media marketing companies instead. Ones where content and marketing blur (hello ASME). But the standalone magazine model died years ago."
And Media Assassin Harry Allen weighs in on Vibe...
My Final Visit as VIBE Flatlines.: Stick a knife in it, they’re done:..link (he's on Twitter too - @harryallen)
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