iHype
Just down the road, on Queen St, is a queue of folk waiting to be the first in the world to buy a 3G iPhone (see video). Sure, it's tied into a ridiculously expensive data plan (but hey, all cellphone plans here are generally more expensive than the rest of the planet - fact). And Luke Soules is there too.

"Soules, of iFixit, a California-based provider of Mac and iPod parts and upgrades, is number four in the queue outside the Vodafone store in Queen Street, in Auckland. He is hoping to be the first in the world to pull the iPhone 3G apart and to document this online." Link.

Still, I'm gonna rubberneck on the way home. He he.