Thursday, June 29, 2006



Murdoch owns your ass? Billy don't think so.
MySpace.com is the place to be, if you want people to hear your music. It's rapidly become an essential promotional tool for every musician, big or small, in the last year. As a networking tool with other musicians both local and offshore, it's unbeatable (at least until something new comes along that's even better, as is the way of the internet). Sure, you need your own website, but you gotta be on MySpace too.

However, all is not what it seems, with the glories of MySpace. In mid-May, British musician Billy Bragg removed all his music from his page on MySpace, taking issue with the site's Terms and Conditions. The problem being this tricky little sentence...

... by posting content an artists agrees to: "Hereby grant to Myspace.com a non-exclusive,fully-paid and royalty-free, worldwide license (with the rights to sublicense through unlimited levels of sublicensees) to use, copy, modify, adapt, translate ,publicly perform, publicly display, store, reproduce, transmit and distribute such content on and through the services."

Myspace spokesperson Jeff Berman said: "Because the legalese has caused some confusion we are at work revising it to make it every clear that MySpace is not seeking a license to do anything with an artist's work other than allow it to be shared in the manner the artist intends. Obviously, we don't own their music or do anything with it that they don't want." (Source: NME.com)

The Register noted that "It's the return of the old favorite, the ambiguous ownership contract. Myspace is actually using a boilerplate text designed to allow it to republish the content. Five years ago Microsoft was forced to change a similar, but even more acquisitive click through contract. Microsoft's Passport sign-on permitted the company to:

Use, modify, copy, distribute, transmit, publicly display, publicly perform, reproduce, publish, sublicense, create derivative works from, transfer, or sell any such communication.

The terms included the right to grab trademarks and business plans. Microsoft retreated after a storm of protest. But Redmond wasn't the first to attempt this, nor has it been the last. Apple had introduced a similar click through before retreating, and two years ago Google attached almost identical terms to its Orkut service. That was in 2004, the bloggers' love affair with the ad giant was still untarnished, and very little protest was heard."

There is also the growing number of hysterical media reports on abducted children/sexual predators associated with Myspace. Visitor to our shores, danah boyd, refers to it as the moral panic surrounding MySpace. She has written extensively on the subject. Try Identity Production in a Networked Culture: Why Youth Heart MySpace, her address to the American Association for the Advancement of Science in February. (her interview on TV3 with John Campbell can be viewed here)

Here's one solution for parents, as suggested by LA Times columnist Chris Erksine...

"Keeping a close eye on teens is akin to trying to watch hydrogen atoms bond. But there might be a simple solution to all this: dads.

Dads? Yes, dads.

We'll just join in. If we can get enough fathers to join, pretty soon MySpace.com will go from being a very cool site to being about as hip as a yard sale at Bob Newhart's house.

For, if there's anything a teen doesn't want to be seen with, it's a dad. At the mall, they'll walk 20 steps behind. In line at the movies, they'll press up against the people in front, pretending they're with them. I don't mind. Usually, teens smell like bad fruit anyway. I think it's that mango deodorant they wear.

"I think I need to be on MySpace," I tell my daughter.

"You?" she gasps, as if swallowing a wasp.

"Me," I say...

"You really want this?" my daughter asks.

"Consider it a Father's Day gift," I tell her."
(excerpt from a column titled "Maybe rename it DadSpace?")

The latest on the T&C outcry?

On June 27, Bragg announced on his MySpace page that "MySpace have changed their terms of agreement from a declaration of their rights into a declaration of our rights as artists,making it clear that, as creators, we retain ownership of our material. Having been adopted by the biggest social networking site on the block, I hope their recognition of the right of the artist to be sole exploiter of their own material now becomes an industry standard because there is much more at stake here than just the terms and conditions of a website."

He goes on to discuss how musicians are traditionally expected to sign away the rights to their music to a record company for 50 years - he prefers to license his music out to a record company for ten years, then the rights revert to him, to re-license as he sees fit.
"
Ive always had a problem with that arrangement, arguing that the recordings Ive made should provide my pension not that of some record company executive... Every few years, the reversion clause kicks in, my back catalogue returns to my ownership and I begin the licensing process all over again. Not only does this strengthen my hand in contract negotiations, it also allows me to take account of new technologies in a rapidly changing industry." Read Bragg's post at his MySpace page here.

MySpaces' new terms and conditions relating to music, etc are below, and in full here.

"MySpace.com does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, or any other materials (collectively, "Content") that you post to the MySpace Services. After posting your Content to the MySpace Services, you continue to retain all ownership rights in such Content, and you continue to have the right to use your Content in any way you choose..."

And then there's the moral panic from clueless parents around the planet....

1 comment:

Jessie said...

Appears I need to be Bragg's friend before I can read his blog post. Oh well.. thanks for this, seems like a victory for artists.